Building and maintaining good media relationships with the media can provide companies invaluable access to stakeholders and the public, and help shape perceptions through appropriate channels.
Effective media relations can be likened to the creation and maintenance of direct links to the creators and gatekeepers of news. In this day and age, this group extends beyond traditional media to include digital platforms. It is therefore important to identify and prioritise the engagement of relevant key influencers who would be able to reach and motivate your target audience.
Ultimately, a robust media relations programme should be able to maximise positive goodwill and coverage in the media. Tulchan has long-established, strong relationships with both the local and international media, by whom we are respected and trusted. We help our clients build their own relationships with key journalists and influencers, as well as act as third-party advocate and spokesperson for and on behalf of our clients.