By deﬁnition, crises are unpredictable, making it impossible to plan for every eventuality. But what is certain, is that every organisation, regardless of its size or sector, is vulnerable to a multitude of risks and reputational threats.
This is why we believe that anticipating and preparing for these potential risks should be an integral part of a comprehensive communications strategy. Indeed, the ways in which companies respond to crises and manage reputational threats ultimately affects their license to operate, impacting both the bottom line, and the trust of their stakeholders.
Tulchan will work closely with our client to establish robust protocols and response procedures, stress testing procedures and business continuity plans through regular crisis simulations and training, as well as provide strategic counsel and execution support to ensure an effective and timely response.